I know that you like to get some insider information here on this blog, and I thought I'd introduce you to the two visionary chocri founders, Micha(el) and Franz, who invented the concept of customized chocolate bars. You can read my interviews with them here (Micha) and here (Franz), but here's my quick roundup about them.
Micha and Franz actually met in High School, and discovered soon that they shared something: the entrepreneurial bug. They both grew up not far from Berlin, Germany, and were young kids when the wall fell. Many others in their generation actually left that region of Germany - but not the two of them. Even before graduating from high school, they started their first venture together, and soon they were in the business of chocolate. Well, chocolate fountains and chocolate supplies for those fountains. One day Franz was desperately trying to come up for a great birthday gift for his girlfriend, and faced with lack of alternatives and time, he melted some of the chocolate fountain chocolate and decorated it with his girlfriends favorite toppings - the first chocri bar was born.
Word got around of this gift, and soon Franz's first buddy asked if he could have such a customized chocolate bar for his mom. Franz and Micha, gifted with lots of entrepreneurial spirit, saw a business opportunity. Personalized chocolate bars might sound like a wonderful, obviously great idea to us now, but keep in mind that back then, in 2008, nothing like this existed! Without any market research on a big scale, Micha and Franz bet on their idea to catch on - and boy, did they hit the nerve of time.
Franz and Micha are currently still in university, but that doesn't keep them from pressing on with chocri - as you all well know, chocri recently expanded to the US, and the UK is next. Germans are known for being quite risk averse, but the two chocri founders have a refreshingly healthy mix of daring new things, but also the amazing ability of constantly coming up with things that people might not have thought about yet themselves, but are enthusiastic about once they exist. Thanks to them, you can always expect chocri to keep innovating, to constantly improve, and to grow.
If you'd like to see Franz and Micha, check out our Youtube Channel for a video with the two.
*What would you like to know about the chocri founders? Comment, and I'll forward the question!