Gary Vaynerchuk in three words is Wine, Empathy and BAM!
Wine: Gary Vaynerchuk has a unique (and very fun!) approach to wine. He took the liquor store of his father and turned it into Wine Library, a hugely successful wine business. His unorthodox approach to wine led to him being asked to appear on many TV shows, from Late Night with Conan O'Brien to the Ellen Degeneres Show.
Empathy: But that's not all! Gary is also a New York Times bestselling author with his book "Crush It" that speaks to passion, the social media revolution and business. I was lucky enough to see Gary V's keynote "conversation" (it was mostly Q&A) at South By Southwest, and that's why I picked the word "Empathy" - Gary really gets people. He gets what customers want (that you pay attention to them), and he gets why you and me don't get it, and he explains it for everyone to understand, not just see.
And finally, BAM!: Gary has lots of energy! He is enthusiastic and authentic. He's not shy about who he is and what he wants to say. He captures a room within minutes, and he's (see empathy) kind.
Now that everyone of you know what Gary is about, let me introduce you to his personalized chocolate bar:
Gary chose the gold, like a true celebrity, but surprisingly for a wine expert he went for the white chocolate! A delicious bar, with the roasted peanuts, fig bits and bourbon vanilla. This piece of beauty was given out at Gary's #secretwineparty - unbelievable, but he took a huge amount of wine with him to Austin, and gave it out! So I tagged along and gave out chocolate bars. I think people were a little overwhelmed by all the goodness :) It was definitely fun! We had to change location because the line of people outside was so long that it wrapped around the corner and still wouldn't stop (next time you can't get in a club try this line "I'm bringing the chocolate! I have to get in now!" - works wonders. Later in the night, Leo Laporte, Robert Scoble and Kevin Rose came by to hang out and I spoke about chocri for a few seconds on twit.tv, which was pretty cool! And then Robert Scoble tweeted "@chocridotcom, we are eating our chocri bar now and it is awesome!" All in all a successful night!
Here a picture @mager took of the box with the chocolate bars:
p.s. The Top 5 Bar Names of the week later today :)