Today, Hershey’s opened a new attraction in their fun park, Chocolate World: the Create Your Own Candy Bar Attraction.
Obviously, we’ve been allowing people to create their own chocolate bars since 2008 in Germany and since earlier this year in the US. Another German chocolate maker, Ritter Sport, has a store in Berlin where you can create your own chocolate bar right there and then (read a German review here). I wouldn’t be surprised if Hershey’s got some inspiration from us and them.
So what’s my reaction to this?
I love it! I think this is one of the best things that could have happened to the customized candy world - a big player is endorsing it!
In the attraction, visitors will get to make their own bar for $14.95, which allows them to choose the different ingredients and pull different levers, and in the end to take their own bar home with them. I think it’s a really cute idea, and I’m expecting it to create a lot of buzz. And what’s better for us than people searching for “create your own chocolate bars” on Google? Hello! We’re here, and we’re happy to put our nearly 2 years of expertise at work to make a bar for you and deliver it to your doorstep - no pulling of levers required. :)
Thanks Hershey’s for getting the word out. I’d love to chat sometime about custom chocolate if you’re open to that - just let me know at carmen @ chocri.com :)
p.s. I used this source for image and news