chocri

Articles in “Media”

The Day chocri Went Viral

Author: Kim | June 22, 2010 | Media

Okay, we didn't exactly go viral like the grapestomping lady or that other thing (just click), but a few tech blogs reviewed chocri yesterday and we wanted to share some links.

chocri techcrunch



First up was TechCrunch/ Crunch Gear, where Scott Merrill posted about our site, saying:

"Chocri has you covered with CreateMyChocolate.com. You want white chocolate with banana chips and blueberries? Sure! Or how about dark chocolate with peanut butter chips topped with marzipan carrots? You got it!"

As always, the comments were illuminating, too:

"Be damned, be damned for allowing me to be aware of this website. DAMN YOU."

"**. There goes my day.

We LOLed. CNET also featured us on their Crave Blog!

chocri CNET



Jeff tried three of our bars, and had this to say:

"A thin layer of milk chocolate enrobed one side of the otherwise white chocolate bar, which I liked, and the vanilla didn't overpower it at all. I added the star decorations because once as a kid, I got in trouble for eating them out of the bottle.

I was pleased that the bars were as tasty as I'd hoped. Chocri also gave me three other sample bars with various toppings for comparison, and while I wouldn't have thought so, dried apple bits on chocolate is actually pretty good.

The site has clean, intuitive controls and keeps a tally of your selections. To remove an ingredient, click on it. Bam. No hassle. As with other customization sites I've checked out, the experience is pretty painless. Sure, I was impatient to get my chocolate, but remember, it's coming from Germany. Plus I have instant-gratification issues. Microwave popcorn takes too long to cook for me."

We also found a link from last week on NBC Connecticut, where Rachel Raczka checks out our site:

chocri NBC



From NBC:

"Our pick is Goji berries, Noghi almonds and Bourbon vanilla, but that's just the tip of the iceberg. Marzipan carrots and a dried flower mix for the green thumb in your life? They've got 'em. Bacon and black sesame? You betcha. Heck, they even have chives and mini sugar banana sprinkles if you're feeling brave enough (and while we don't recommend the two together, we promise, we won't judge.)"

Pretty cool, huh? Oh yeah, PS- rickrolled!


chocri in the News!

Author: Carmen | May 17, 2010 | CustomizationMedia

In the past week or two, a lot of publications have picked up on the (mass) customization trend - and chocri!

chocri in the New York Times
The New York Times for example had an article "Putting Customers in Charge of Design about Blank-Label, the custom dress shirts website we've told you about before. In the text, there's a mention of chocri as another example of websites that, well, put customers in charge of design. The article is a great portray of Blank-Label, and another sign that mass customization is a reality.

chocri in Mashable
Then there was the Mashable Article titled "7 Ways to Customize Your Real Life Online" by Shane Snow. Chocri is mentioned first as an example of customization, and six other exciting websites follow. Not only the article is proof that the trend is getting popular, 414 "Likes" and more than 1200 tweets about the article drive the point home, too.

chocri in VentureBeat
Just before that, VentureBeat reported about chocri, in the article "Create-your-own-chocolate-bar startup Chocri aims for US sweet tooths" by Anthony Ha. It mentions, correctly, that some retailers like Blue Nile have done customization before, but takes chocri as an example of mass customization now spreading into less obvious markets. Although I think chocolate is plenty obvious :))

chocri in ReadWriteWeb
The first ones to report on the trend though was Chris Chameron of ReadWriteWeb, asking "Is America On the Verge of A Co-Creation Invasion?". In the article, Chris writes: "This is an important concept for startups to grasp, both in the U.S. and abroad." Yes! So much has happened in the past year in terms of mass customization in the US, and we're excited to see what happens in the future. Power to the consumer!



Ladies and Gents, you've been (and are) amazing. Thanks for suggesting us to your friends and followers!

We now have 750 Twitter Followers and 4964 Facebook Fans!!!!

We're very grateful for you liking and following us, and we are looking forward to fun and meaningful dialogue with you. Head now to Facebook and Twitter to find out the coupon codes.

Thank you! You're the best and the coolest and the greatest!

Twitter chocri Followers



You may have read yesterday about our Mothers' Day contest, and how we're encouraging chocri fans with kids to create and submit a chocri creation to win four chocri bars and a DVD of the new version of "Charlie and the Chocolate Factory."

We love fan photos. There's something really cool about seeing happy chocri customers finally getting to meet their new chocri creations. We got these adorable pics yesterday from @Resila and we were overcome by the cute. @Resila's little man looks pretty impressed with his chocri haul.

So don't be shy, send us your pics! Entries are already pouring in, and we can tell it's going to be pretty difficult to pick a winner. And don't forget to tune in May 5th when voting starts!

chocri kid chocri kid


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